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[{"$nulls":4},"SWOT Analysis"]
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[null,"Use the tables to help you develop a SWOT analysis. You should do a SWOT analysis regularly to determine what you're doing right in your business and what can be improved. It's also useful to assess your competitors' SWOT. Complete the blank SWOT on the tab below."]
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[null,"Sample questions you should answer:"]
[null,null,"STRENGTHS",{"$nulls":4},"WEAKNESSES"]
[null,null,"What advantages do you have over your competitors?",{"$nulls":4},"What resources do you lack?"]
[null,null,"What expertise do you have?",{"$nulls":4},"Lack of finance"]
[null,null,"What products or services do you have that are unique?",{"$nulls":4},"Lack of marketing expertise"]
[null,null,"What resources do you have access to?",{"$nulls":4},"Poor location"]
[null,null,"What do customers identify as your strengths?",{"$nulls":4},"What do you not do so well?"]
[]
[]
[null,null,"OPPORTUNITIES",{"$nulls":4},"THREATS"]
[null,null,"Where are the good opportunities in your industry? (Internet, Franchising, Export, Ebay, etc)",{"$nulls":4},"What trends are taking place that could negatively affect your business?"]
[null,null,"Identify a niche you can dominate.",{"$nulls":4},"What is happening with the economy that could affect your business?"]
[null,null,"What trends are you aware of that could influence your business?",{"$nulls":4},"Where are you vulnerable in your business?"]
[{"$nulls":7},"What are your competitors doing that could impact you?"]

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[null,null,"insert logo here"]
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[{"$nulls":4},"SWOT Analysis"]
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[null,null,"SWOT Analysis of ","enter company name"]
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[null,null,"Strengths",null,"How I am going to take advantage of this strength","Weaknesses","How I am going to overcome this weakness"]
[null,null," "]
[null,null," "]
[null,null," "]
[null,null," "]
{"$rows_empty":14}
[null,null,"Opportunities",null,"How I am going to caplitalize on this opportunity","Threats","How I am going to overcome this threat"]